Skip to contentUTM tags (utm_source, utm_medium, utm_campaign…) track marketing campaign traffic in analytics tools.
UTM parameters append query strings to URLs so Google Analytics and similar tools attribute visits to campaigns. Standard params: utm_source (referrer), utm_medium (channel), utm_campaign (name), utm_term (keywords), utm_content (ad variant).
Consistent naming prevents messy reports. Tentaco UTM Builder constructs tagged links locally — paste the result into ads, newsletters and social posts.
